x-rai platform

Know what happened on every call.

x-rai is the intelligence layer for your operation. It analyzes 100% of your calls, scores and coaches your team, and turns what it finds into assigned, tracked work.

x-rai
Performance CenterEvery call categorized. Nothing sampled.
Action HubAt-risk customers and unsold leads become tracked cases, so nothing gets dropped.
Accountability HubEvery rep scored on every call.
MarketingQualified leads and conversions, by channel.
Performance Center · Base

You already know your cancellation rate. x-rai tells you whether anyone attempted to save the customer in the call.

Sales, service, and cancellations. Every call categorized, nothing sampled.

Cancellation attempts
183 cancellation calls
No attempt to retain52.5%
Attempted to retain35.0%
Loyalty department12.6%
Lead outcomes
2,618 opportunities
Converted33%
Unsuccessful49%
No opportunity18%
Service delivery issues
36% of service calls
Re-service725 calls
Technician is late205 calls
Ineffective service141 calls
Missed appointment85 calls
Multiple calls, no resolution71 calls
Caller sentiment

Know how every caller felt.

x-rai tracks caller sentiment on every call, so you can see who hung up happy, who didn’t, and why.

Caller sentimentService calls
Positive or neutral90%
Upset10%
Technician is lateMultiple calls, no resolution
This call
Caller sentiment: upsetRisk level: High
Retention riskHigh
NNathan MercerPremium · $1,740 a year
Third call this week. No cancellation request yet.
OwnerBranch manager
DueToday
Margo recommends
Have a manager call back today.
Action Hub · Add-on

Catch the risk before the cancellation call.

x-rai monitors every customer call to detect risk before a cancellation request ever comes. Each at-risk customer becomes a case, and Margo recommends the next steps.

Accountability Hub · Add-on

Every rep. Every call. One standard.

Scored against targets you set, with the reasoning shown. Coaching comes prepared, down to what to say next time.

Call scorecardOn track
86%
Woods A. · Inbound sales
Found the problem
Asked for the sale
Offered an alternative
Coaching
Try: “I also have a lighter option. Would that fit better?”
Conversions by channelThis month
Google Local129 conversions
254 qualified leads · 851 calls
New mover mailer65 conversions
100 qualified leads · 1,430 calls
Marketing · Included

Your marketing report says clicks and calls. This one says qualified leads and conversions.

Tracking numbers by campaign and channel, so you can see what actually converts.

“x-rai has opened a new world of data for our company to use by allowing us to validate our marketing campaign performance per DID number and even highlights trends that were never before possible to track.”

“It even integrates seamlessly into FieldRoutes, our CRM, to help reports distinguish new prospects from existing customers & gives us a much clearer picture of what’s going on than ever before! As the sales manager of our company, it makes my job much easier by providing clarity on what areas of the company likely need improvement.”
Lucas FordDivision Supervisor, Ford’s Hometown Services
Daily reports

It doesn’t wait for anyone to log in.

Reports land in the right inbox, and call summaries are written to the account in your CRM.

Daily report6:00 AM

7 cancellation calls yesterday. 2 saved.

Dana R. · Too expensiveSaved
Mark T. · MovingNo attempt
Lena P. · Service issueFollow up

From operators who use it.

“x-rai has given us a level of visibility and accountability we didn’t have before, and we genuinely wonder how we ever operated without it.”

“Before x-rai, our visibility into call data was limited, making it difficult to identify trends, uncover client concerns, and understand the challenges our clients faced in real time. Today, we have call data, transcripts, and performance scoring right at our fingertips. The daily and weekly insights we receive empower our team to make faster, more informed decisions, identify opportunities for improvement, and deliver better solutions for our clients.

For any business owner, embracing AI can feel like a leap of faith. But the x-rai team has earned our trust, and the measurable impact we’ve seen across our business has been remarkable.”

Fred WingateChief Bugman, Noosa Pest

“Working with x-rai is like Christmas every time we talk.”

“For us, it’s a management tool. We receive a handful of report exports every day, and they’re fantastic. They’ve been super helpful for our one-on-ones, because we can now base our reps’ performance on real data rather than a supervisor simply saying ‘you’re doing a great job.’”
Shawna ZickusDivision Director of Customer Experience, ExperiGreen

Questions we hear about x-rai

Does x-rai integrate with our other systems?

Yes. Webhooks are available for all of your x-rai data and can be set up to send to any system. Scheduled exports give you the raw data to enrich the dashboards and reports you already use.

Which calls does it analyze?

All of them. x-rai analyzes 100% of your calls, human or AI. Nothing is sampled.

Does it track caller sentiment?

Yes, on every call. You can see which callers were upset, what upset them, and how the call was handled.

Can we see why a call got its score?

Yes. Every score shows its reasoning, and every number can be traced back to the recording.

Does it write back to our CRM?

Yes. Call summaries are added to the customer’s account in PestPac, FieldRoutes, or RealGreen.

Every call. Every customer. Nothing missed.

100%of your calls analyzed, human or AI. Nothing sampled.
1M+calls analyzed every month for Pest and Lawn companies.
Every scoreshows its reasoning and traces back to the recording.

What’s hiding in your calls?

Get a free x-rai call audit and see for yourself.

Get a free call audit