Our Team

Building AI for Pest and Lawn is all we do.

We’re not a sales team backed by millions in private equity, and we’re not a Silicon Valley software company with thousands of developers overseas. We’re a team of AI professionals who work only in pest control and lawn care.

One industry.

Pest control and lawn care. Not general home services.

Always building.

We build products that solve real problems in your business, not ones that only look good in a brochure.

Here for the long term.

We care about the people and companies we work with, and we build for each partner’s long-term success.

A small team, on purpose.

Small keeps us agile as AI changes, and quick to adjust to what our customers need. We also run our own operations on the AI we build.

Ashley, Madi, and Daivonna of xrai labs
The same team, being silly on the office stairs
Madi AllenOperations
Daivonna BellCustomer Success
Ashley FisherCustomer Success
Just kidding. Developers don’t take team pictures.But they’re awesome.
Kent JohansenDevelopment
Just kidding. Developers don’t take team pictures.But they’re awesome.
Brent AllenDevelopment
Margox-rai Platform Agent

We were listening long before AI.

Before AI

Data first.

We started as a data analytics company, building custom reporting platforms for Pest and Lawn.

Our first platform

Marketing attribution.

It showed which marketing was producing customers, well before AI was a household word.

The first x-rai

Built for ourselves.

It replaced our own team, whose only job was to listen to customers’ marketing calls and tell us what happened.

Today

Everything since.

It grew from there into the x-rai platform and the AI agents we build now.

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